The jewelry industry is entering the fast track of development , Chinese jewelry

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the jewelry industry is generally defined as precious metal materials, natural jade jewelry and jade jewelry artificial processing, there is a certain value for the main purpose of decorative jewelry and crafts. National Standardization Management Committee issued in 2010 development track consumer upgrades driven by the demand for luxury goods, jewelry industry to benefit from 2000 to 2009, China's urban residents per capita disposable income of the average annual growth rate of 11.8% with the rapid economic development, the rapid revenue growth pole big boost consumer spending, the total retail sales of consumer growth from 3.41 trillion yuan to 15.4 trillion yuan. People's living standard continues to improve, the continued growth in demand for consumer products.

China's per capita GDP exceeded 3,000 U.S. dollars in 2008, the residents' consumption structure in China is facing a new round of transformation, consumption began to diversify, traditional consumption proportion of total consumption meet the basic needs of life gradually reduce consumer demand began to realize the psychological satisfaction and self-worth. achieve the general direction of change, jewelry, watches, clothing brands such as luxury goods and consumer demand for customized services will be greatly enhanced. According to the World Luxury Association data show that in 2010, the Chinese luxury goods market growth rate reached 7.8%, the highest in the world.

Above-scale amount of jewelry compound growth rate of 38.05% in the last five years, to enter the high-growth track. According to McKinsey predicts that, with the development of China's economy, by 2015, the middle-income groups will account for more than 70% of the total population of the community, their common features are: 1, strong consumer desire and ability to mass luxury is becoming a day-to-day consumption, there is always a demand for higher-end luxury; consumption higher proportion of total revenue. China's jewelry consumption per capita is lower, the market development space for a huge domestic jewelry market started late, canceled after the examination and approval system in 2003, the jewelry industry into a true market stage of rapid development. According to data of the Association of Chinese jade jewelry, Chinese women per capita share of only 6% of jewelry, and the Asian countries, women average market share of about 60%, a huge contrast. Consumption, the domestic jewelry market jewelry consumption per capita in 2009 is only $ 18.8, far behind the United States and the European Union 260 and $ 214, there is a wide gap relative to the global average of $ 43. Policy support efforts to increase the industry gradually standardized in recent years to encourage the development of the jewelry industry in the supply of raw materials, trading platform and tax governments introduced policies to support it. Diamond, gold and platinum Exchange gradually in 2000-2003 was formally established in 2003, the State Council issued the The marks the jewelry industry into a market economy orbit.

accession to the WTO, the government has introduced a series of tax policies, including the Gold Exchange trading the VAT Jizhengjitui, Diamond Exchange the finished diamond sales VAT exempted from such as. At the same time, the jewelry industry associations and relevant government agencies to strengthen the building of industry standards. Chinese jade jewelry Association in 2003, Jewellery The wedding market and tourism market consumption to become jewelry consumer jewelry rigid demand a new hot spot, the future has a broad development space. In traditional Chinese customs, jewelry is an indispensable part of the wedding ceremony, the wedding ring on behalf of the faithful feelings of both husband and wife, with a special commemorative significance. Since 2002, the Chinese territory of the number of marriages has steadily rebounded to reach 12.05 million pairs in 2010 and 2009 increased by 5.2%, a record high. Thanks to the late 1980s, the average annual high birth rate more than 2%, the next five years, the number of marriages in China will maintain its growth momentum. Hard jewelry will be a corresponding increase in demand. Assuming that each couple spend 5,000 yuan on average in jewelry, jewelry in the next five years, the scale of demand is expected to be more than 300 billion yuan.

tourism industry is China's consumption upgrade industry highlights to drive the demand for domestic jewelry consumption. 2008 Beijing Olympic Games and the 2010 Shanghai World Expo event, not only to stimulate domestic consumption, foreign tourists driven domestic jewelry consumption, the number of inbound tourists from the 2006 monthly average of 10,354,600 passengers increased to 11,502,700 people in 2011, international tourist rapid growth consumer goods sales revenue from $ 3.754 billion in 2001 to $ 11.59 billion in 2010, a compound annual growth rate of 11.9%. stimulate demand for the precious metal investment jewelry consumption in the price of gold to August 1999 to reach $ 251 / ounce as the price The turning point, ushered in a 10-year bull market breakthrough 1920 U.S. dollars / ounce to September 2011, a compound annual growth rate of 22.5%, the market in the past six months has been shock, but remained at a high of $ 1,600 / ounce. Under the background of global excess liquidity, the precious metal is gradually revealed beyond doubt as the status of anti-inflationary important investment means. market gold demand in China, up from 207.6 tons in 2003 to 857.9 tons in 2010, a compound annual growth rate of 22.4%, the investment demand jumped from 9.1 tons in 2004 to 185.4 tons in 2010. Limited investment channels, domestic consumers are focused on investment in the purchase of gold bars and gold jewelry and strong investment demand boosted the role of the jewelry industry as a whole.

Brand competition fierce the seven competitive landscape judge enterprise value at this stage the domestic jewelry industry is in a state of perfect competition, foreign investment, domestic investment and domestic capital the jewelry business Sanxiong compete in the high-end market by foreign-funded enterprises monopoly, more mid-market brand, owned and mainly Hong Kong-funded, highly competitive market, showed the following characteristics: 1 is not only a decorative function, but also a symbol of identity and status, have a great impact on premium brand of jewelery products and grades to determine the profits from the products; 2 gold market mainstream, K gold inlaid jewelry had become the industry bright spot; the industry concentration steadily improved channel expansion conduct; 4. distribution, become self-replace brand trends; 5. huge potential for development of second and third tier cities, as an industry growth points; traditional processing mode occupy the mainstream market, design innovation to improve product profitability; 7 brand marketing ability to form long-term core competitiveness, the domestic brand investment needs to be strengthened.